A collaboration project between 'Ryuichi Sakamoto & Tin Drum | KAGAMI+' and New Balance Japan has been announced!
In addition to sponsoring the exhibition, New Balance will be undertaking various initiatives throughout the exhibition period, including an invitation-only event called "New Balance Day" to be held on September 11th (Friday), an exhibition of New Balance shoes that Ryuichi Sakamoto used to wear, and campaigns for visitors.
Ryuichi Sakamoto, who has continued to create as a musician and artist for over 50 years, and New Balance, which has valued its commitment to craftsmanship since its founding in 1906, have collaborated on numerous works and products since 2003. With this collaboration as the backdrop of their history of resonance, they aim to deliver the new artistic experience presented by "KAGAMI+" to a wider audience and to the next generation of creators.
■ New Balance Day Event On Friday, September 11th, during the event period, we will be holding a special, invitation-only event called "New Balance Day." We are pleased to invite musician Fumitake Ezaki (WONK) as our ambassador, and the aim is for participants to connect the inspiration they gain from experiencing "Ryuichi Sakamoto & Tin Drum | KAGAMI+" to their own creative work, sharing this day with creators who will lead the next generation of culture. Mr. Ezaki himself will create new music based on the inspiration he gained from experiencing "Ryuichi Sakamoto & Tin Drum | KAGAMI+", share it with the participants, and have them connect it to their own creative work. "New Balance Day" is a day in which everyone will create a magical resonance.
■ Exhibition of Ryuichi Sakamoto's Favorite New Balance Shoes Starting July 28th (Tuesday) during the event period, "The Lab.", the official shop of "KAGAMI+", will be exhibiting the New Balance shoes that Ryuichi Sakamoto used to wear. Along with the event's official goods, Ryuichi Sakamoto's CDs, records, and books, please come and see the connection between Ryuichi Sakamoto and New Balance.
■ Answer the quiz and receive a 10% off coupon for New Balance After experiencing 'KAGAMI+', we have prepared a LINE quiz that you can answer based on your experience. If you answer it, you will receive a 10% off coupon that can be used at the New Balance official online store or a nearby official store.
■ Special Campaign
To coincide with the "Ryuichi Sakamoto & Tin Drum | KAGAMI+" event, New Balance will be giving away admission tickets to the event to the first 900 customers at its official stores in the Kansai area.
https://company.newbalance.jp/shopmagazine/72977 • Campaign period: July 10th (Fri) - October 11th (Sun), 2026 *The campaign will end when supplies run out at each store.
・Participating stores: New Balance Shinsaibashi/Horie/Grand Front Osaka/Hankyu Umeda Main Store/Abeno Hoop/Kyoto Takashimaya SC/Daimaru Kobe *Other directly managed stores, official online store, and online outlet are not included.
- Eligibility: Customers who purchase ¥23,000 (tax included) or more at participating stores. - Number of prizes: 900 BLUE tickets. *BLUE ticket includes a trial version (approximately 30 minutes) of KAGAMI (MR content) and exhibition viewing. - How to receive tickets: Customers who purchase eligible products at participating stores will receive an invitation ticket on the spot.
・Points to note
- Participation in this campaign is limited to one time per person.
- Please make a reservation for your visit date and time via the website linked to the QR code on the "BLUE Ticket" you receive. (Please note that you cannot enter with the ticket alone.)
For more details, please click here:
https://company.newbalance.jp/press/2026/p-73139